Company Overview
Company Overview
“The value of an idea lies in the using of it”
(Thomas Edison)
Swiss Hospitality Global is expert in advisory, projects' management and development for the luxury hospitality industry: hotels & resorts, restaurants & bars, golf clubs, events, private clinics, upscale railways, yachting, and tourist destinations.
12 associate partners, acknowledged among best in class, craft creative solutions and tailor-made support to investors, owners, and operators
OUR EXPERTISE Project management and development - Asset management - Studies and audits - Hotels/Resorts, restaurants & bars concepts - Events design - Interior design - Product repositioning - Operations and standards of service/SOP’s - Cost optimization - Crisis management and business turnaround - Culinary arts - Digital marketing - Revenue management and E-commerce - Media relations - Recruitment and human capital development - Training - Coaching - Corporate culture - Hospitality Finance - Hotel & restaurant brokerage – Golf projects and events - Sommelier and art of wine
Our values are drawn from our Swiss DNA: Respect, integrity, sustainability, discretion, precision, trust, reliability, and service excellence.
What sets us apart
What sets us apart
Practice, not theory
Unlike theorists who would sell brilliant studies but never were exposed with the field reality of operating hospitality industry businesses, we are a team of “hands on” experts of our industry, with decades of experience.
We provide hospitality players worldwide with relevant solutions and tools fueled with creativity, practicality, allowing them reveal and maximize their potential, and that of their assets.
End customer: the key value driver
Hotels & Resorts, restaurants & bars, Golf Clubs, private clinics, upscale railways, tourist destinations: all are about delighting their guests and drive loyalty.
Too many projects, too many concepts, too many management strategies simply fail because of missing, from their inception, the sound understanding and the full integration of the main and priority factor: The client!
We are guided with end consumers’ full satisfaction and engagement, as we believe guests are the first asset and the ultimate value drivers for Hospitality Industry’s operators, owners and investors.
THEY TRUST US
THEY TRUST US
SWISS excelLENCE FOR VALUE CREATION
SWISS excelLENCE FOR VALUE CREATION
1. Operations, Marketing, REVENUE MANAGEMENT, PR, Finance
MORE REVENUE - FEWER COSTS
You operate one or more hotels, resorts, tourist destinations, residences, golf clubs, spas, restaurants, or tourist destinations.
We know how to boost your results, reduce your costs, raise your service level, retain your customers and employees, and create alignment.
We know how to find the relevant positioning of your product, and help you highlight your DNA.
We make your digital marketing more impactful, and stimulate your online sales through optimized revenue management and distribution solutions.
We enhance your sales representations on key markets, and develop your clientele.
We grow your communication and media relations for more notoriety and virality.
We give more depth to your corporate culture.
We train your teams in customer delight and employee full engagement.
Crisis or strong growth : do you want more income and less expenses? We know how to make a sharp diagnosis, and provide you with solutions well-adapted to your reality.
Together, we set measurable goals for tangible and lasting results.
2. INTERIOR DESIGN
MORE RELEVANCE AND AESTHETICS
Hotels, Resorts, bars and restaurants. We know how to create a unique universe that speaks your vision and sublimates your DNA.
Aesthetics, ergonomics, relevance and sustainability are our trademarks at the service of your projects.
3. projects development & asset management
MORE ROI
You are an investor - private or institutional - in the hospitality sector. You develop hotels, resorts, residences, private clinics, restaurants, hotel schools or tourist destinations.
We maximize your chances of return on investment. We manage your project with method, rigor, whilst minimizing your risks.
We optimize your costs and time, and guide you in allocating your resources where value is created. We know how to identify the best possible partners for your project, and we coordinate its implementation.
We provide you with structured support and proactive assistance throughout your project lifetime.
You already own assets in the hotel industry: Hotels, Resorts, residences or restaurants.
You certainly are looking for the best possible operator, a profitable restaurant concept, an innovative spa brand, an experienced golf architect, or the best performing commercial affiliation.
We know how to implement the most effective management model, tailored to your needs and objectives.
By representing you diligently, we can get more results from your contracted operator, because we master the keys to operations.
Project management, feasibility studies, audits, evaluations, partnerships and affiliations, management contracts: we offer you innovative or proven solutions, and support under “Swiss made” seal.
4. Real estate brokerage & transactions
GREAT OPPORTUNITIES
You wish to dispose from your hotel or commercial real estate assets, through a harmonious, discreet and profitable transaction.
We introduce you to the right investors and facilitate the transaction.
You want to acquire hotels, resorts, residences, restaurants or exclusive properties - including unique private apartments and estates - in exceptional locations or places.
We’re unveiling an attractive selection of investment opportunities, all off market.
5. RECRUITMENT AND TRAINING
MORE ENGAGED ASSOCIATES
Knowing how to surround yourself with the best. Enhance human capital. Reveal talents. Attract and retain high potentials. Train and develop. This is the most demanding challenge for recruiters.
We offer you a true ecosystem for luxury. By sourcing and coaching the best talents, and make them blossom with the best employers.
6. CULINARY ARTS
MORE PROFITABLE RESTAURANTS & BARS
For over 20 years, we have been creating, opening, operating, and developing profitable trendy restaurants and bars, on 3 continents.
From interior design to welcoming the first guest, from product positioning to budgeting, from recruitment to team training, from customer loyalty to sales optimization, we master each stage of product concept, project management, and operations of food and beverage establishments.
The Partners
The Partners
Philippe M. Rubod
Founder & CEO
Specialties Project management and development - Asset management - Strategic advisory - Hotels and restaurants concepts creation - Operations - Openings - Crisis and change management - Business turnaround - Corporate culture - Training - Teaching - Lecturing - Hotel real estate brokerage.
A pragmatic and visionary expert in luxury hotels, successful restaurants and upscale tourism, Philippe M. Rubod stands out by his change and crisis management capacities, his creativity, his analytical and synthesis potential, and his agility to go beyond established framework to rethink business models.
Recognized among the 300 most influential people in Switzerland by Swiss business magazine Bilan/Bilanz, Philippe offers 30 years of experience and innovation in opening, managing, designing and developing iconic hotels and resorts, trendy restaurants and upscale tourist destinations. On three continents: Europe, the Middle East and the United States.
Under his leadership and advice, legendary hotels & resorts, trendy restaurants and famous destinations are celebrated among the best in the world, and significantly boost their financial and service performance.
CLAUDIA BENASSI-FALTYS
Associate Partner
Specialities
Digital strategy - digital marketing & social networks - digital transformation - training (team training, analysis and development of training programs - assessments) - brand or product positioning – segmentation - storytelling.
A pioneer in digital strategies, Claudia Benassi-Faltys has been bridging new technologies, marketing and innovation for over 20 years.
Holder of a Master in Economic Sciences from Neuchatel University and a Swiss federal certificate as an adult trainer, Claudia brings her analytical and vision skills, both fruits of a rich experience and a cultural blend, combining Swiss precision with Italian creativity. She supports her clients in their search for digital performance through tailor made advice, training and support.
Claudia created the first Swiss diploma course in Digital Marketing & Social Networks for professionals of the hotel, tourism, catering and wine tourism industries. She also was instrumental in setting up a CAS (Certificate of Advanced Studies) in e-tourism for the Tourism Innovation EMBA of of the Western Switzerland University of Applied Sciences and Arts (HES.SO).
Claudia provides tailor made support to prestigious destinations and numerous hotels in their digital strategy and social networks, as well as in digital transformation. She taught marketing at EHL (Lausanne Hotel School), as well as Digital Marketing, Digital Strategy and Luxury Digital Marketing (in English) for the Master program of INSEEC.
A Swiss, Italian and Hungarian national, Claudia works in French, English, Italian, and has a proficient practice of German.
A former University Golf Champion, the search for excellence and competition spirit also lye in her DNA.
www.la-digital-room.com www.linkedin.com/in/claudiabenassifaltys/
Christian Penassou-Mergen
Associate Partner
Specialties
Property and Corporate Accounting, Controlling and Finance. Budgeting, Auditing and Training
French and Luxembourgish national. Christian Penassou is a Hospitality Industry Senior Financial Expert.
Holding a Master Degree from Cornell School of Hotel Administration, and a BS in Business Administration from Paris V University, Christian Penassou-Mergen career spans over 40 years on four continents, from Financial Controller, to Regional Financial Controller, Director of Finance, Group Financial Controller and Corporate Controller. He served as many global players as Hilton International, Intercontinental Hotels Group, Concorde Hotels & Resorts, Orient Express, Mövenpick Hotels & Resorts, Westmont Group, and also Refad Hotels, Roya International, and Bürgenstock Hotels & Resort.
Christian Penassou-Mergen was awarded by Intercontinental Hotels Group “the best accounting department in Europe” for the Grand Hotel Intercontinental Paris financial and regional controlling department.
SYLVIE MICHEL ASSOCIATE PARTNER
Specialities: Press Relations, Public Relations, Social Media
A French national with Swiss precision, tri-lingual French / English / German, Sylvie Michel is President of International Media Hotels Press Relations Agency.
5-year long as Director of the Château-Hôtel D'esclimont *****, (France) followed by 7 years as Corporate Marketing Director for Relais & Châteaux group, Sylvie Michel brings a wealth of creativity and expertise in Media Relations and Public Relations for five-star hotels & resorts, gastronomy, wellness, luxury yachting and high-end tourist destinations.
Her extensive client portfolio and media network spans over Europe, USA, Russia and China.
https://www.media-hotels.eu/en/ https://www.linkedin.com/in/sylvie-michel-57973935/
SERGE LABROSSE ASSOCIATE PARTNER
A Michelin starred Chef de Cuisine, Serge Labrosse was trained in some world-famous French restaurants. "La Palme d'Or" by Christian Willer, "Le Comte de Gascogne" by Henri Charvet or "La Cloche" by Jean-Pierre Billoux.
A graduate of the Mâcon Alexandre Dumaine Hotel High School, this renowned for his creativity native of Charolais region has also sharpened his knives in the kitchens of prominent international hotels: Hilton Jerusalem and London, Cannes Martinez, Méridien Nice and Brussels and Le Richemond Geneva.
This combined career path in the world of high-end restaurants and luxury hotels sets Serge Labrosse apart. It allows him to compose outstanding and memorable culinary experiences for 5 or 5’000 guests. And create successful restaurant concepts.
In Geneva, Serge Labrosse proudly makes his Michelin star shine at "La Chaumière", while supervising "Le Boléro". At "Les Ateliers By Serge Labrosse" he trains the gourmets to the secrets of haute cuisine and pastry as we dream.
http://restaurant-la-chaumiere.ch/ https://www.versoix.ch/sites-bolero/bolero/bistro/bistro-1408 https://cours-de-cuisine-geneve.ch/
HORST MEYER ASSOCIATE PARTNER
Specialties Revenue management - Distribution - E-commerce
Horst Meyer is considered one of the best European experts in revenue management, distribution, and E-commerce for the hospitality industry.
A graduate of the Berlin Hotel School, trilingual French-English-German, Horst has devoted more than 20 years, on 4 continents, to Disneyland Resort, Fairmont Hotels & Resorts, and Kempinski Hotels. As well as his own consulting company.
As Director of Regional Revenue Europe and then Director of Corporate Distribution at Kempinski Hotels, Horst played a decisive role in systems deployment and in the revenue management strategy for the group.
Horst has also demonstrated exceptional expertise in optimizing distribution and revenue platforms. By managing OTA’s contracts and revenue management & distribution systems companies. By solving connectivity challenges - RMS, CRM, Channel Manager etc. - both at properties and at corporate sales department levels. And by developing revenue management teams.
https://www.linkedin.com/in/horst-meyer-82111212/
LAETITIA GIRARD ASSOCIATE PARTNER
Specialties Recruitment - Training - HR events for luxury
Laetitia Girard, a "haute couture" recruitment expert, is the founder and CEO of The Vendôm Company, a human capital development company specializing in luxury.
Holder of an MBA from ESCP Europe and a certificate in revenue management from Cornell University, Laetitia has been, for 20 years, a seasoned operational serving high-profile Parisian and Luxembourg properties: Hôtel Costes Paris, Park Hyatt Paris Vendôme, and Hôtel Le Royal Luxembourg, of which she was the Director of Sales & Marketing, and then promoted Director of Operations.
A dynamic, visionary, and open to the world professional, Laetitia has been infusing The Vendôm Group with her genuinely human DNA, and developing the potential of its candidates, partners and associates for over the past 5 years.
She knows how to surround herself with cutting-edge skills and to propose relevant solutions, all well suited to an ever changing world.
https://www.thevendomcompany.com/ https://www.linkedin.com/in/laetitia-girard-4212151a/
FABIEN ROQUE ASSOCIATE PARTNER
Specialties Interior designer - furniture design
Fabien Roque: a captivating vision of luxury
Holder of a Master’s degree in Interior Architecture/Design from the Charpentier Academy, Fabien is a born esthete, who drew on his experience after having worked for major international firms such as Andrée Putman and Elliott Barnes agencies.
With a background focused on the design of luxurious interiors, Fabien established his own agency "Roque Intérieurs" in 2011.
Very quickly, Fabien and his team specialized in the design of refined hotels and resorts, thus realizing prestigious hotels and interiors on the international scene, while pursuing projects of exclusive apartments and prestigious villas.
Fabien designs his own furniture collections, serving of a tailor-made philosophy. Each interior is arranged to tell a beauty specific to each project where matter and light come into harmony.
In everything he undertakes, Fabien sets himself apart by handling with sensitivity and know-how matter and light, to generate unique and lasting emotions.
https://www.roqueinterieurs.com/ https://www.linkedin.com/in/fabien-roque-a8845358/
STÉPHANE BARRAS ASSOCIATE PARTNER
Specialities Golf coach - Golf project studies - Golf events and partnerships
Stéphane Barras has been a member of the Swiss PGA, an author and international golf coach for over 30 years. He is originally from Crans-Montana, Valais, considered the Swiss golf Mecca. A golf and ski pro, coming from a family of seasoned golfers who co-founded the Swiss PGA, Stéphane was trained by professional golfing legends, among others: John Redman, and Bill Strausbaugh.
Elected among the “Best international golf coaches 2020” by Golf Digest magazine, Stéphane defines himself as a performance optimizer. Its original CaddiePlayer method https://www.caddieplayer.com/ is a world-renowned scientific tool (World Scientific Congress of Golf - USA 2012 & Scotland 2016) and put into practice by multiple champions on the various international circuits.
Founding President of the Queen Margaret University Golf Society (Musselburgh, Scotland), Stéphane also is a top-flight expert in evaluating projects for new golf infrastructures or golfing destinations, supporting developers, auditing existing golf facilities, and optimizing their quality and attractiveness, or creating golf events.
https://www.caddieplayer.com/bio https://www.linkedin.com/in/stephane-barras-0770342/
SANDRA RUBIO ASSOCIATE PARTNER
Specialties: sales and marketing strategy - audit and consulting - Business development - sales representation (Europe, UK, Americas & Russia) – events.
Holder of a master’s degree in law from the University of Nice, France, Sandra Rubio is a business development expert. She offers more than 15 years of experience in events, sales & marketing, serving prestigious hotels and resorts, including nine years at the Majestic Barrière *****, Cannes (LHW and Virtuoso),) and two years as Sales and Marketing Director at Tiara Yaktsa ***** and Tiara Miramar *****, Théoule -sur-Mer (Relais et Châteaux & Small Luxury Hotels).
Sandra created New Beginning Solutions in 2017, a tailor-made Consulting & Support company specializing in sales& marketing development and Sales Representation for luxury hospitality, including prestigious destinations such as L'Hôtel de Paris *****, St Tropez (Preferred Hotels & Resorts), Le Palais Ronsard *****, Marrakech (Relais & Châteaux) or Le Toiny. *****, St Barth (Relais & Châteaux).
Her expertise in marketing & communication strategy, customer development, and sales representation on the European and North American markets, negotiation with international partners, monitoring budgets and training sales teams makes all the difference for her exceptional clientele.
REBECCA HABABOU ASSOCIATE PARTNER
Specialties: F&B project management, creation of concepts for restaurants and bars, F&B strategic advisory.
A graduate of the Ecole Hôtelière de Lausanne (EHL), quadrilingual, Rebecca has crafted her F&B career path between Europe (Paris, Brussels, Geneva, Courchevel, Verbier), the Middle East (Tel Aviv) and China (Shanghai), serving prestigious hospitality brands (Cheval Blanc, W Hotels, Sheraton), as well as successful independent establishments.
Agile and structured, Rebecca offers an enlightened, rigorous, and fine F&B expertise. She excels in projects development and F&B operations, while creating value through driving top and bottom line.
https://www.malipa.ch/ https://www.linkedin.com/in/rebeccahababou/
SARAH PAGÈS ASSOCIATE PARTNER
Specialties: sommelier support for hotels and restaurants - staff training in wine knowledge and service - purchasing and selection of wines - wine lists creation and redesign - cellar management and audit - creation of wine identity – advice & support – organization of wine-related events – Cost control and COGS optimization
Sarah Pagès was trained in the knowledge of wines and the sommelier by Franck Thomas, Best Sommelier of Europe and Meilleur Ouvrier de France.
Sarah has perfected her art over nearly 15 years in prestigious palaces and starred restaurants. Le Negresco, Guy Savoy, Park Hyatt Vendôme, Chalet Royalp, Lausanne Palace, Royal Savoy and many other iconic properties.
Today an entrepreneur, Sarah is boosting hospitality businesses by providing her expertise and know-how. As well as creating unforgettable experiences by sharing her broad knowledge of the world of wine with professionals, through conviviality.
